What is Offset Postcard Printing?

What is Offset Postcard Printing?

There are breakthroughs, state-of-the-art printers and other printing crazes have emerged in the printing interface. These are due to the development of today’s technology. Printers can now print lively, brilliant, and clear images at the same time crisp texts in just a matter of minutes. These latest printing styles have tickled the fancies of the printing customers however, the traditional way of printing cannot be overshadowed by these new events.

Offset postcard printing services are the traditional way of printing postcards. It is still widely used nowadays. It has also caught up with technology to accommodate the changes in time and the needs of the customers. Offset postcard printing services now use computers as an aid in postcard printing.

Offset postcard printing services use four-color processes called CMYK (cyan, magenta, yellow and black). These colors are used in creating a wide selection of colors to give life to color postcards. Full-color postcard printing brings out vivacious colors and shades to complement the images and texts. In using RGB (red, green, and blue) or full-color display in a computer monitor, it must be realized that the colors on the monitor may not look the same as in the printed materials. This is because some colors created by an RGB monitor cannot be reproduced by CMYK printing. Spot colors, on the other hand, are most frequently used for one and two-color jobs and when there is a need to produce the exact colors. Pantone PMS color choice delivers the exact color you need for your distinctive printing job. PMS is good for spot colors but not for process colors which are generally specified using the CMYK colors.

After printing postcards, printing companies utilize techniques to protect them. Postcards are then coated. The most popular finishes are the aqueous coating, UV coating, and film lamination. Aqueous coating is a fast-drying, water-based, and the cheapest protective coating that is applied while the paper stock is still in the press. UV coating, on the other hand, is a liquid gloss plastic coating that is applied after the printing process. Finally, we have film lamination. In this finish, a plastic film is applied on postcards after printing.

Postcard printing services through offset printing is one of the fastest, easiest and inexpensive ways to keep your business in its outstanding shape.