11/11/21

What Does Your Logo Color Say About Your Business?

What Does Your Logo Color Say About Your Business?


And not only your logo, but also your website, your brochure, your business cards, and any of your marketing materials for that matter.


Yes, colors do matter


They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right colors to communicate a personality that accurately represents you and your business.


Following are some generally accepted principles of color and the emotions they evoke. Keep them in mind when selecting colors to represent your business.


White/Silver: purity, truthfulness, faith, contemporary, refined, wealth


Black: seriousness, distinctiveness, boldness, power, sophistication


Blue: authority, dignity, security, faithfulness, heritage, trust


Brown/Gold: history, utility, earthiness, richness, tradition, conservative


Gray/Silver: somberness, authority, practicality, corporate mentality


Green: tranquility, health, freshness, stability, appetite


Orange: fun, cheeriness, warm exuberance, appetite, speed


Pink: femininity, innocence, softness, health, youth


Purple: sophistication, spirituality, wealth, royalty, youth, mystery


Red: aggressiveness, passion, strength, vitality, fear, speed, appetite


Yellow: youth, positive feelings, sunshine, refinement, caution, appetite


So NOW you know why my logo is green, blue, and orange: freshness, authority, and fun! It's a combination I felt communicated the experienced yet inviting, fresh approach to marketing that 10stepmarketing represents. To see my logo, and learn how you can get a great logo at a great price, visit http://www.10stepmarketing.com/greatlogo.htm


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