How to make a marketing campaign appealing?
Marketing campaigns cannot survive if they are boring. Every day more than three thousand marketing messages are reaching out to the customers and it is a huge competition if one expects to be recognized among the crowd. This message should talk to the customer and influence his mind. Strong, creative, confident, and exciting are the key factors that a message should have, as that will embed it into the customer’s thinking and he remembers it for a longer time. The customer should feel empowered and should think of taking some action right away. For instance, Nike’s catchline Just does, it’s a line that has such a great impact on the minds of the people that they use that line even when talking about everything else, along with Nike products. It is obvious that by adding certain features, the marketing appeal can be multiplied.
Scientists agree to the fact that using visuals to make a person learn something is the best option than any other means and as one of the famous sayings goes “a picture speaks a thousand words”. So the best bet is to add visuals to promote marketing. Visuals can be anything like pictures, animations, or graphics. See yourself what wonders it does by placing a picture of a representative and products on the company’s website. This not only brings the customers close but also strengthens the relationship.
Different colors depict different types of emotions. Messages can be delivered to people suing colors and meaning can be added to them. Red and blue are colors liked by aggressive shoppers where as yellow color can catch the good attention of the onlookers. Green reflects health, money, and nourishment, so it can be used in food advertisements. Black means strength and power that is why it has been used by Jaguar, on their website background and advertisement. Wealth and royalty mean purple. Colors used on business cards can also be used to attract customers. But the colors should be carefully played with, too much can be distracting. Professional help can be sought when selecting colors for business cards, website font, website background, logo, etc., to send the right message. On websites, fonts can be added which change colors and graphics that move.
There are lots of options available when thinking of what technology to use. The good news is that most of the options are cheap and easy to use. Audios and videos can be added to your website to attract attention. Like when one visits the Pepsi homepage, they are greeted with energetic music, which attracts teenagers instantly. To make a more realistic approach, welcome message, introduction video, interviews, or how the goods are produced, can be added to the website. Hearing a voice can be very touching and a rapport can be immediately developed with the visitor. Like Adidas’ website opens with a video that truly fits their punch line, Impossible is nothing.
Business cards should be outstanding and at their creative best. Professionally designed graphics can be added to a brochure type of card. Information about the company, contact information, quotations, and picture can be added on four sides of it. The fonts should be the same.
Just listing the benefits isn’t enough. Customers want more, they want their needs to be met. Like if some is thinking of buying exercise equipment, don’t just say that the machine has a display, automatic incline, cooling device, CD player, programs, but also add that there is a program with audio instructions which encourages the person to do exercise, which is meant for people who need real motivation to get out of their couch and to start sweating out. So convey exactly why the customer should use the product, be more precise.
Uniqueness is the biggest key factor. Not only should the products and services be unique, but the marketing campaign should also be unique too. Not only will the effort be appreciated but also the impression will be everlasting. Once the faith of customers is gained, they will be like free walking advertisements and will spread the word to their friends and acquaintances like anything.