Web Site Promotion Ideas for Small Businesses
You’ve already figured out that your small business needs a website to compete with the big boys and maintain every aspect of your relationship with your customers. But once you have your website up and running, you’ll need website promotion ideas so that people know about your website. After all, no one will visit your website if they don’t know it exists.
The first of your website promotion ideas is submitting your website to all the major search engines. Search engine traffic is a major draw to websites and most webmasters will tell you that the vast majority of their traffic is coming from search engine clicks. Most of the major search engines have a specific page you can use to submit your site. Once it’s submitted, it will usually take a few days to a week before it starts showing up in keyword searches.
Other website promotion ideas include advertising your website on internet message boards and discussion forums centered on subjects related in some way to your business. For example, if you run a small business selling pet supplies, you could go to message boards and discussion forums frequented by pet lovers.
Other tried and true website promotion ideas include affiliate and banner exchanges. You can contact other websites involved with the same target market and ask to exchange banners on each others’ websites, or you can sign up at a banner exchange portal that will automatically generate banners for other sites on your site and banners for your site on other participating sites.
For even more website promotion ideas, there are many online resources dedicated solely to teaching people how best to create awareness of their website through the internet at large and strategies for attracting more visitors to their website. Start with these basic ideas and when you’re ready, explore for more!