Web Development What is Seo

Web Development What is Seo

Web Development What is Seo

Search engine optimization, or SEO, is the act of changing or optimizing your website and its content so that search engines find it relevant and useful for certain topics. You can choose the most appropriate topic through the use of certain keywords on your website.

When surfers do a search on the search engine they are presented with a list of results for that search term. These results are called Search Engine Results Pages (SERPs) and in general, websites that appear at the top of SERPs will receive a lot of traffic to their website from searchers.

To determine your position on the SERP, search engines use their own algorithms. Although no one knows for sure what these algorithms are, it is widely accepted that your website must be easy to navigate, popular, and relevant.

Easy navigation means that your site must have a text link to every page. If you use a flash menu system then you must enter a sitemap so that search engines and visitors can quickly and easily find their way throughout your website.

To make your website look popular, you need to get a link to your site. While search engines prefer these links to be generated because visitors to your site actually find your content useful, it's usual to conduct reciprocal link campaigns or generate incoming links. Reciprocal links mean website links to you instead of links to their own sites.

Relevance is valued by your content. By entering the keywords that you place in your site's metatags throughout the body of your content and in certain places on your site, you show to the search engines that your website contains relevant information.

And at last we can say by combining these factors, you can effectively convince search engines that you deserve to be near the top of their SERP. So... However, this can take time and a lot of effort if you don't fully understand what you are doing.