Introduction to Seo
Introduction to Seo
Over the past few years, search engine optimization (SEO) has been needed and used more and more, even though it has been around much longer than most people think. With new development tools used to create websites that are heavy on Java, Flash, and images, it's important to have something that can be read by search engines. If the content cannot be read by search engines then they cannot index it, and if your site is not indexed then it will not be found when people search for it on Google, Yahoo, MSN, or elsewhere. This article will describe what SEO is, how it works, and some unethical SEO methods that you should avoid.
What is SEO?
SEO is a way to analyze your site and modify it to allow search engines to read and index easier. SEO is about maintaining and building websites that rank high in major search engines.
You see, when people use search engines, they usually don't see more than the top 20 results. If you want to make money from your website, you need to get ranked in the top 20 of hundreds of potential web sites.
How does SEO work?
The search engine maintains a large database containing information from each website. Most of the information search engines that are collected are not listed on their results pages but are taken into consideration when deciding to rank the results.
It is very important for you to encourage search engines to rank your website high, and you can do this through the keywords you use on your website, as well as when you submit them. If the keywords you use in your submission tool don't match those on your site, then you could jeopardize your ranking - make sure to have all the keywords you want to use on the website itself before you submit them.
Most websites don't focus on the topic well, and therefore a list of keywords containing 50 or more phrases per page is recommended. By focusing a few pages on your site on keywords, you will get a higher score with search engines.
Free Search Engine.
The major search engines on the Internet are still free, and it's not difficult to take advantage of this free advertising - you can do it in just an hour.
So...there are several companies that provide free SEO tools, or you can pay a professional to take care of it for you. Looking around on the web will bring up all kinds of useful resources.
What is Unethical SEO?
Unethical search engine optimization techniques can be illegal, immoral or unpleasant. You will be surprised at how many people use this method. Much of what is now called unethical SEO used to be accepted until people overdo it and start having a negative effect on the web as a whole.
The content of keywords is when your site consists of a long list of keywords and nothing else. Do not do it. There are ways to place keywords and phrases on your site without running the risk of being blocked.
You might have seen 'invisible text' if you have selected text on the page and found words that are the same color as the background. This text is often a list of keywords that are placed there in the hope of fooling search engine spiders while hiding words from visitors. This is considered unethical, and you may not do it.
Doorway pages are pages that are not designed for real people to see - this is purely for search engines and spiders, in an attempt to trap them in indexing websites in a higher position. This is a big no-no and should be avoided.
Although unethical SEO is tempting, and works, you shouldn't do it - it not only annoys users but also gets you banned from search engines sooner or later. Your site's search engine ranking is not worth the risk. Use efficient SEO techniques to get your site ranked higher, and stay away from anything that even looks like unethical SEO.
SEO is a set of techniques used to attract visitors or prospective customers to your website, and the purpose of search engines is to provide high-quality content for Internet users. These two goals do not conflict if you do SEO as they should.