|Tips for Effective Classifieds|
Tips for Effective Classifieds
Classifieds are a relatively inexpensive way to promote your product or service, so this is a good choice to consider for small businesses. However, if you are not careful, you can waste a lot of time and money on ineffective classified ads.
So... there are several factors to keep in mind when writing classified ads. If you keep in mind these factors, you can run an effective classified ad campaign.
1- What do you sell?
Before you decide to run classified ads, you must determine whether your product is suitable for classified ads. In other words, do people who read classified ads tend to look for your product? For example, if you sell used cars, classified ads might be a great way for you to use because people read classified ads when they search for cars. On the other hand, you probably won't sell a lot of Ferraris with classified ads.
2 - Where do you run your ad?
How many people will read your ad? Who are these people? Are they young or old? Rich or poor? Are they perhaps interested in your product or service?
3- Write Your Ad
When you write an ad, remember what you are trying to do:
A. Attract readers, so they will read your ad (that is your main job)
B. Convince readers that you have something that they are interested in (i.e., your body's ad work)
Get readers to contact you or respond to your ad (You need to have a clear idea of what you want the reader to do - call you, visit your website, etc.)
5 - Test, test, test
After you start your classified ad campaign, you should carefully test your ad and method to perfect it. This is one of the most important parts of every advertising project - removing what doesn't work, and fixing what works.